Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing.Media consisting of paper and ink, reproduced in a printing process that is traditionally mechanical and photochemical.Written advertising that may be included in everything from newspapers and magazines to direct mail, signs, and billboards.
modern innovation:
electronic devices, as well as other technological advances, has introduced a new era in the evolution of printing. In recent years the use of photographic processes has expanded greatly, and the development of The development of typewriters and personal computers capable of delivering justified and proportionally spaced copy has made possible the production of camera-ready books and has met the demands for several special types of printing.In recent years some newspapers have started to use pagination systems, in which newspapers are electronically composed by computer, output to a negative, and a plate is made of the negative.
Advantages of printing media:
Different types of print media (newspapers and magazines) have a loyal readership. This can be very useful for advertisers as compared to advertising on the Internet
Local newspaper would be a best medium to advertise about a new shopping complex.
You can choose the size of the advertisement space. This will help you to plan the budget of the expenses to be incurred while advertising.
Certain forms of print media have a very loyal fans following in terms of readers. This would guarantee you added readership.Magazines and newspapers are always in the eye amongst public.
Disadvantages of printing media:
The shelf life of any particular print medium is limited.
Newspapers for example, are amongst the public eye only for a day.
This medium may not always give you a wide reach.
Internet, on the other hand, can target a global audience.
You may have to plan months in advance to advertise in print media. It does not offer you flexibility when you are faced with a tight deadline.
Advertisements may get lost in all the clutter of editorial and ads by competitors.
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